PROJECT
Connecting Children to Nature
FUNDING
The project is funded by donations from carrier bag sales in Aldi's UK stores, set to total more than £2m
BACKGROUND
Research by the Royal Society for the Protection of Birds (RSPB) found less than 20 per cent of children had a "reasonable" level of connection to the natural world.
"It's such a huge problem we had to do something on a massive scale," says RSPB education manager Suzanne Welch.
"Evidence shows a connection to nature is not just vital for the future of conservation but for young people's health and wellbeing."
ACTION
The RSPB wanted to reach children outside its usual base of nature reserves. Its Connecting Children to Nature programme, which launched in June 2015, has several strands: schools outreach across 17 cities; a two-year project delivering activities to families in local parks and green spaces; free visits for schools to four nature reserves; outreach and resources for early years settings and Wild Challenge, providing interactive digital resources for schools and families across the UK. Children can earn bronze, silver or gold awards for completing free activities.
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